Goodwin's theory
- Music videos demonstrate genre characteristics (stage performance)
- There is a relationship between lyrics and visuals
- There is a relationship between music and visuals
- The demands of the record label will include the need for lots of close ups of the artists and artist may develop motifs which recur across their work a visual style
- There is frequently reference to notion of looking (screens within screens, telescopes) and particularly voyeuristic treatment of the female body
- There is often intertextual reference (films, to music videos)
Notes
- Women in bikinis, over sexualised
- Race representations for example police where white, people in suits where white and people in jail and the hood mostly black
- Rough looking clubs showing that the area is bad
- There is a gritty narrative showing what the hood is really like
- Pace of the editing is cut to the pace of the song
- Fast pace editing matches agression
- When jay z says bout being black he points to his skin
- Long shots of women/ mid shots showing that they aren't that important
- Not much emphasis on Jay z showing that he is already well known/ established artist so doesn't need that much attention
- Synchronous relationship Rapping fast and editing in time with the rapping
- Police are shown as negative
- The area is gritty so it shows that the place is negative
- Uses the area where Jay z is from
No comments:
Post a Comment