Friday, 26 September 2014

Jay Z analysis Notes

Goodwin's theory
  1. Music videos demonstrate genre characteristics (stage performance)
  2. There is a relationship between lyrics and visuals
  3. There is a relationship between music and visuals 
  4. The demands of the record label will include the need for lots of close ups of the artists and artist may develop motifs which recur across their work a visual style 
  5. There is frequently reference to notion of looking (screens within screens, telescopes) and particularly voyeuristic treatment of the female body
  6.  There is often intertextual reference (films, to music videos)
 Jay Z 99 problems


  • Women in bikinis, over sexualised
  • Race representations for example police where white, people in suits where white and people in jail and the hood mostly black
  • Rough looking clubs showing that the area is bad
  • There is a gritty narrative showing what the hood is really like
  • Pace of the editing is cut to the pace of the song 
  • Fast pace editing matches agression
  • When jay z says bout being black he points to his skin 
  • Long shots of women/ mid shots showing that they aren't that important
  • Not much emphasis on Jay z showing that he is already well known/ established artist so doesn't need that much attention
  • Synchronous relationship Rapping fast and editing in time with the rapping 
  • Police are shown as negative
  • The area is gritty so it shows that the place is negative
  • Uses the area where Jay z is from 

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