Lower than Atlantis

Throughout this music video there is only stage performance no narrative at all. At the start of the video the lights flash on and off in time with the beat. We faintly see silhouettes of people standing there ready to play. There our four members of the band. The cuts are very quick and doesn't spend more than a couple of second on the band. The band are playing in a blacked out room that looks isolated. They are surrounded by lights which flash on and off in time with the beat. This video only focuses on the band showing who they are. This could  represent the demand of the record label and that they have to be seen to be known unlike big artists.There are special effects that have been added in for example slow motion in time with the beat to show how long it was. All the shots are mostly equal but there is a bit more shots of the lead signer.  

Green Screen

You Me At Six anaylis

This music video contains a lot of stage performance. The whole video mostly focuses on the band playing but also some bits of the band playing at concert. In side each member of the band is faintly the band playing at a concert. The members of the band are almost like silhouettes fading in and out. This could connect with the demand of the record label for example the band are seen throughout the whole of the video but where they are like silhouettes they are a bit hard to see suggesting that they don't have to be seen that much to be recognised and that they are known well. There is a lot of close ups of the main signer but also of all of the other band me members showing that they are all important as well rather then just the main signer. The way the music video is black and white might suggest their sort of style. The way that there is a concert playing in the silhouettes could suggest that they are promoting their concerts and showing what they are like.

Music director

Music video Dappy

Jay Z analysis Notes

Goodwin's theory

1. Music videos demonstrate genre characteristics (stage performance)
2. There is a relationship between lyrics and visuals
3. There is a relationship between music and visuals 
4. The demands of the record label will include the need for lots of close ups of the artists and artist may develop motifs which recur across their work a visual style 
5. There is frequently reference to notion of looking (screens within screens, telescopes) and particularly voyeuristic treatment of the female body
6.  There is often intertextual reference (films, to music videos)

 Jay Z 99 problems

Notes

• Women in bikinis, over sexualised
• Race representations for example police where white, people in suits where white and people in jail and the hood mostly black
• Rough looking clubs showing that the area is bad
• There is a gritty narrative showing what the hood is really like
• Pace of the editing is cut to the pace of the song 
• Fast pace editing matches agression
• When jay z says bout being black he points to his skin 
• Long shots of women/ mid shots showing that they aren't that important
• Not much emphasis on Jay z showing that he is already well known/ established artist so doesn't need that much attention
• Synchronous relationship Rapping fast and editing in time with the rapping 
• Police are shown as negative
• The area is gritty so it shows that the place is negative
• Uses the area where Jay z is from